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Yifang New City

艺芳新城商业街

Location:

Loudi PRC

Client:

湖南湾田置业有限公司

Type:

Retail 零售

Size:

28,600m²

湖南省双峰艺芳新城商业街项目由湖南湾田置业有限公司开发,该地块位于国藩路以西、富厚路以东,北接石笋塘路,南侧为艺芳新城和苑。项目以“水至东来,循循环绕”为设计主题,开放式街区的建筑布局吸引来自各个方位的人流,为商业注入活力。整个商业街由东西两侧四栋4层商业建筑和中间6栋3层商业建筑排列围合而成,巧妙地形成了中央独特的商业内街,同时也能清晰感受到机具未来感及前瞻性的“国际化街区”的开放和包容。

兼顾周遭地块整体规划策略:本项目设计除满足整体规划要求外,更积极地回应周边环境条件,充分利用周边资源,满足各规范限制,在兼顾自身规划完整与价值的同时,创造有远见的设计规划与双赢的未来。高效性与灵活性:整体规划与设计着眼于业主的功能需求,以及未来使用之灵活性,创造高效的商业产品,巧妙的利用合理平面布置,为面向业主未来发展提供拥有灵活性与多样化组合的可能性。

Shuangfeng Yifang New City Retail Street Project in Hunan Province is developed by Hunan Wantian Real Estate Co., Ltd., located at the west of Guofan Road and east of Fuhou Road with the Shisuntang Road to the north and Yifang New City Graden to the south. With a theme of "water coming from the east and circulating around", the architectural layout of the open blocks in the project attracts people from all directions and injects vitality into the street. The whole retail street is composed of 4 four-storey retail buildings on the east and west sides and 6 three-storey retail buildings in the middle, which cleverly forms a unique inner street, while providing a clearly sense of openness and inclusiveness brought by the futuristic and forward-looking "international street".

Given the master planning strategy of surrounding plots, in addition to meeting the overall planning requirements, the design of this project more actively responds to the surrounding environmental conditions, makes full use of the surrounding resources, and meets the constraints of various specifications. While taking into account the integrity and value of its own planning, it also creates a forward-looking design and a win-win future. Efficiency and flexibility: the overall planning and design focus on the functional requirements of the clients and the flexibility of future use to create efficient retail products and cleverly use the rational layout, thus further providing the possibility of flexibility and diversification for clients’ future developments.

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